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Analysis of the tea market in Kazakhstan in 2013-2017, the forecast for 2018-2022

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In 2013-2017, tea sales in Kazakhstan increased by 1.3%: from 28.98 to 29.36 thousand tons. In 2014-2015, the indicator showed a decrease (by 3.7 and 9.6% compared to the previous year, respectively ). This was due to the onset of a slowdown in the growth of Kazakhstan’s economy during these years, which affected the incomes of the population and forced consumers to reduce purchases. In 2016-2017, the sale of tea resumed its growth. Despite the fact that in 2016-2017, real incomes of the population declined, an increase in sales volumes became possible due to a decrease in the price level for tea: in 2013-2016, the retail price of tea in dollar terms decreased by 27.8% (from 10.08 to $ 7.27 per kg).

Over the five-year period, the structure of sales significantly changed based on the origin of the goods: if in 2013 the share of Kazakhstani tea-packing factories accounted for about 68% of all sales, then in 2017 its share fell to 50%. A further reduction in the market share of locally produced products is also expected: BusinesStat predicts that in 2022 it will be about 40%.

In 2018-2022, sales of tea in Kazakhstan will show an increase of 1.7-3.9% per year. This will be facilitated by the growth of real incomes of the population, celebrated since the beginning of 2018. In 2022, sales will reach 33.07 thousand tons, which will exceed the level of 2017 by 12.6%.

"Analysis of the tea market in Kazakhstan in 2013-2017, forecast for 2018-2022" includes the most important data necessary to understand the current market conditions and assess the prospects for its development:

Economic situation in Kazakhstan

Tea production

Tea sales and prices

Balance of demand, supply, stocks of tea

Tea consumption

Export and import of tea

BusinesStat is preparing an overview of the world tea market, as well as reviews of the EU, CIS and individual countries.

The review provides details of imports and exports by type of tea:

Green tea

Black tea

In preparing the review used official statistics:

United Nations Statistics Division

Agency of the Republic of Kazakhstan on Statistics

National Agencies and Compendia

Index Mundi

International Trade Center

International Monetary Fund

Food and Agriculture Organization of the United Nations

Organization for Economic Cooperation and Development

World Trade Organization

Along with the official statistics, the review contains the results of BusinesStat research:

Analysis of open information about the tea market

A survey of tea market experts

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